In 1967, in the town of Terlingua, Texas, the first world chili cook off was held. It was here that Wick Fowler tied for 1st Place with Allen Smith and established the standard for world class, authentic Texas-style chili. Wick Fowler’s® Chili Kits are built in a way that allows you to adjust the heat. Put in half the red pepper packet for 1-Alarm® taste; use it all for original 2-Alarm® Chili. For a hotter, spicier 3-Alarm® Chili, add additional red pepper. Try Wick Fowler’s other products: False Alarm® chili kit, Wick Fowler’s® taco seasoning.